Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗NSW Nurses and Midwives' Association · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is a good replacement for the old app. However, missing the wages table. Please update this app and it will be great. Consider adding a ‘news’ stream as well. Much easier and convenient to use an app rather than the website.
Nice App but really needs the updated wage tables of the previous App. Alway easier to find and refer to if theyre included. Yes we can log in to the website but very handy to have them on the App
Nice new app. Looks great and has some cool features. However, it’s lacking the practicality of its predecessor, complete with wage tables and other EBA info as a quick reference for members. Hopefully this can make an appearance in future updates. 5/5 otherwise, but 3/5 today became a key component is missing.
The brand new NSWNMA app gives members instant access to their digital membership card, support online or check-in to an event Digital membership car...