Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Big Health Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I don’t struggle consistently with insomnia or sleep issues, but there are just some nights when I can’t seem to stay asleep. This app has helped me recognize why this happens to me and I’m learning how I can teach myself to sleep better. I feel really encouraged to keep going based on my success so far these past few weeks.
I can’t believe how easy Sleepio makes it to improve sleep! All the techniques are science-based but so simple to incorporate into a regular routine, and they actually work. I’ve been falling asleep faster and feeling better overall. Definitely worth a try
Have struggled with sleep issues for a long time. Within a week of using Sleepio I was already sleeping better and after 2 weeks I had my first full night of sleep in a long time
Sleepio is a self-paced sleep improvement program proven to help you fall asleep faster, stay asleep longer, and feel more rested. Unlike mindfulness...