Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Big Health Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I like the check-in questions and playful animations plus voiceover. The one thing I’d suggest for Daylight app devs is test doing the exercises over Bluetooth or in a car like Apple car play. The audio sometimes cuts off at the end due to a delay. So either the audio needs padding at the end, or pause briefly before transitioning screens.
I’ve been using Daylight for a few weeks now and it’s been a lot of help in how I manage my anxiety. The lessons have been helpful for me to identify my anxiety early so I can be proactive in managing it, rather than waiting until I feel absolutely overwhelmed. I definitely would recommend Daylight to others—it’s been a game changer for me.
The Daylight App is incredibly helpful for providing evidence based and practically useful ways of meeting and managing anxiety. The voice of the narrator is immensely soothing and the animations are both adorable and validating. Working through these steps has been easy, enjoyable, and effective at helping me manage my worries. I highly recommend this to any and all human beings - I genuinely feel that we could all benefit from these lessons.
Meet Daylight: A digital program that helps you understand where worry and anxiety come from, what makes them worse, and how to feel more in control....