Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗KOEO · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Just finished my first module and it pretty much consisted of nothing but marketing hype, making sure you believe that CBT works. Update; I am now in the second core in my opinion hasn’t changed. I am waiting to find something that will help me and not just hear about everyone else else’s woes.
I have had insomnia for years so I was skeptical at first but this program really works! It’s more than just sleep hygiene or hacks to lull you to sleep. Instead they teach you how to make changes that are based on sleep science. Stick with it and you will approach sleep in a new way.
Somryst delivers digital Cognitive Behavioral Therapy for Insomnia (CBT-I), which focuses on the behaviors, habits, routines, and dysfunctional though...