Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Midcounties Co-operative · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I dreaded another app on my phone, finding my membership number never mind my password but this was seamless and I have all my vouchers and can keep up to date with what this community based business is doing. It's worth being a member given member pricing and very local community support .
The other reviews were clearly written by employees of the coop as the app is still as bad as the previous one. There are hardly any offers showing up and when there are, they are riddled with errors. The terms and conditions for such offers make no sense and are often contradictory. The app still loads incredibly slowly, and has no new features. The only difference is no your location is requested, presumably to gain more of your information… do not recommend.
Virtual card works offline and I can see the weeks member offers in the App before I visit the Midcounties Store. Great App!
An exclusive app for members of The Midcounties Co-operative (Your Co-op). Your Co-op membership means you can save more and give more back to the com...