Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Glacier Bank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
There’s been an issue with mountain west each month if not more than one a month for the last year with transfers from one account to another within mountain west not posting timely (personal accounts not transferring timely), deposits not showing or showing then being denied days later, the available amount not being accurate and transactions denied even when more than the funds needed are there, the login portal being down 3-4 times this year and outside of that when the portal login works the app or site states it is unable to show accurate funds. The site frequently says down for maintenance. It’s been a whole mess! For such a big bank I don’t understand how the whole system is so broken or how they’ve opened new branches around me. I have accounts with other banks none of which ever have these issues. Other mountain west members have had the same issues as me and want to leave … maybe instead of funding new branches mountain west should pay to fix their online baking.
I use the app pretty frequently and it is intuitive for the most part. No problems with functionality or availability. The one improvement I would like to see is the placement within the deposit process of the message that tells what needs to be part of the endorsement. I have a few banking apps I use and they are all different. Because the message is on the third screen in, where I take a picture of the back of the check, I always end up having to cancel the deposit at that point, endorse the check and start over. It’s annoying. Move the endorsement message to the first screen!
I’ve had to ask the very afable and knowledgeable staff for help to process transactions and correct inconsistencies generated by new system. Never had an issue with older system which I used for many years. I’m looking forward to a smoother and more reliable system soon.
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