Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Pioneer Federal Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Old app worked great, new app is difficult to navigate which isn’t a big deal but the worst part is they got rid of being able to pay loan payments from an external account which was the sole reason I had the app in the first place. So now I have to pay in a branch which normally isn’t a huge deal but I am out of town a lot and there aren’t branches in very many places I go. Finally figured out I can write a check to myself to deposit in my savings and transfer that money to the loans, but that is a lot of steps, plus a wasted check every month. Just need to bring back the option to link a bank account to pay. Not sure who’s bright idea it was to remove that feature…
The new update looks new, but that’s the only good thing about it. It’s far clunkier and harder to navigate, there’s lots of wasted screen space, and LET ALONE the fact that at first, it was bugged out so you literally COULD NOT set your checking acct as the recipient in a transfer. For several days I had to overdraft my checking acct because I couldn’t transfer money to it. They apparently fixed it though, and NOW, I can’t select my credit card in order to pay it off! Stinky smelly combo of bad UI/UX, and far too many bugs. I really hope whatever developer PFCU contracted to do the redesign didn’t charge too much, cause this is the worst banking experience I have ever had.
I love the new interface; it’s so clean and pretty! I am having some trouble setting up “Sneak Peek,” which was formerly called, “Fast Look.” I have been through all of the settings and cannot seem to find it- even used the search feature to no avail. Hoping in the coming days there will be that option again!
With the Pioneer Federal Credit Union mobile banking App, Moving Your Money Forward just got easier! Don’t have time to swing by a Pioneer FCU bran...