Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Potlatch No.1 Financial Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
New system is no longer compatible with some iPads. Very frustrating and unacceptable.
I love the new app. So many new enhanced features that make banking online a smooth process
This upgrade is lacking key features of the previous version. You can’t reorder the list of accounts you have and they have removed the category reassignment (which the auto category was regularly inaccurate) and category icon. All three of these features were essential to efficiently manage accounts. They obviously didn’t ask for any feedback before rolling the “upgrade” out. Very disappointing.
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