Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗HAIRMOP PTY LTD · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Not sure why conversations and treatment information disappears once you click through to the end of questionnaires etc. Would be more helpful to have these remain in the app to refer to.
Love how simple Moshy is! I can track my progress, check in with the professionals when I need to, and find meal plans and recipes all in one spot. Everything’s easy to use and actually helps me stay on track without overthinking it.
No more searching through my 50 tabs to find manage my subscription. Way easier to see where my orders are and loving the new recipes!
We’ve built this app to make it easier for you to achieve success on your health journey with us. It’ll be easier than ever for you to manage everyt...