Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hy-Vee · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This may be the worst “gas station with grille” app ever designed. We didn’t want to cook. My wife was on her way home from work. She could go to QT, but we have fuel points and she needed gas. I looked online to find the Fast & Fresh menu. Striking out everywhere, I checked the HyVee app. No luck there, but the search function on the iPhone showed that there’s a Fast & Fresh app. So I downloaded it. It forced me to sign in. Again. Even though I’m signed in on the HyVee app. So after I signed in, the only information available in the app was locations, the price of gas at my chosen location, and what deals they’re running. Still no menu, no way to order ahead, not even information about the “grille” being in the store. This is AWFUL. This is not how this kind of business operates. You can tell that this is an add-on to their core grocery business and they’re actually afraid of it. I guess I shouldn’t be that surprised, though. The HyVee grocery app isn’t that great to begin with. There’s a lot to like about HyVee, but they are incompetent at shopping apps.
I went to sign up in the app and the buck stopped there. Obviously the app isn’t working, so the free slice of pizza offer for signing up is a hoax. I uninstalled the app and reinstalled it and it still would not allow me to complete the sign up. Leave it to Hy-Vee to screw things up yet again. It is becoming one of my least favorite stores due to the many pricing errors and misleading advertising, now this. Update: The app now freezes immediately after logging in.
Thanks to the developers, location sharing is no longer required 🎉 I’m hoping to be able to take full advantage of the perks offered by the app now.
Hy-Vee Fast & Fresh app offers quick access to a wide selection of fresh meals and snacks that you can quickly order and pick up on the go. Simply use...