Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mr. Goodcents Franchise System, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I could eat Goodcents every day. However, ordering on this app enrages me. A good gauge of a food app is whether you can go from start to finish without issue. This app is not that. I was logged in, selected multiple items, and when I was ready to pay, it said I needed to log in. Why since I was logged in already? You need to go back a few steps, log out, and log back in. And yes, you lose the food you already entered, so you get to enter it again! Enter a card for payment? You get a message it won’t save until it has been used. What? That’s why I’m entering it! Schedule the order and it says “thank you!” Followed by another message that says “this order has already been entered!” Annoying and borderline makes me want to never use the app again. Spend more of your budget on testing BEFORE release.
I’ve been coming to this particular store for five years or so now, a couple employees that have worked here since before I moved to the area always remember me! They remember almost what I order exactly, they ask me how I’m doing and how my fiancé is. They’ve also delivered my food to me per the owner on his way home even though it was well after delivery hours! They always seem to go above and beyond, the store is very clean, and the food is excellent! I definitely suggest coming over here to this location! You won’t regret it!
Good food that makes Goodcents. Come to the home of the 16-inch sub and savor pillowy soft bread baked twice a day, along with sliced-to-order meats a...