Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Red Wings / YinzCam · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Tickets are nearly inaccessible. Constantly have to logout and the account linking process required multiple logins afterwards. If it wasn’t for the ability to add the tickets to my Apple Wallet on those rare instances when the app is working, then I’m not sure I’d actually be able to get into the arena on game day. The rest of the app is put together quite nicely, but, as TicketMaster does with most things they interface with, they’ve completely ruined the user experience. It’s the type of performance you’d expect from a company that has no actual competition. Why would they put effort into improving anything? Their customers can’t really use anything else…
The app is often slow and takes multiple attempts to sell tickets through the exchange. The last time I used my season tickets, I was locked out of the app and had to use a friend's phone to sign up and get my own tickets. The app is also poorly designed and difficult to navigate. One of the worst apps I've experienced.
Love the app, but Each time I hit video button the app crashes. It would be great to that fixed before regular season starts. Thanks!!
Welcome to the official Detroit Red Wings Mobile App! Designed for the pride of Hockeytown, this app is your home for all the latest Red Wings informa...