Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Detroit Pistons Basketball Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Stop forcing people to download unnecessary apps. If you can email the section, seat number, and receipt, then you can email the barcode as well. There are too many steps to sign up, you HAVE to share information with ticketmaster to sign up, and it’s another password to remember. Some people don’t have enough memory on their phones for superfluous apps. Everybody doesn’t have a smartphone or are tech savvy enough to navigate the app just to access tickets. Some people just don’t want to be bothered. We already can’t bring purses or use cash at a game. Now we HAVE to use an app to get in? Deleting it as soon as they scan the barcode that can’t be screenshot ahead of time.
Pretty decent app but it’s a bit buggy. Framework issues. I have 250 notifications with no way to clear them, that’s an issue among multiple consumers. Just make sure you guys update the app regularly. You click on player roster and pictures aren’t loading, rosters not updated, etc. Easy fixes but they must happen. Lot of good features though!
Overall this app is quicker to navigate and the presentation is much improved. Problem is the box score has limited stats now. Can’t see key defensive stats, +/-, turnovers, etc. This app would be great with those stats. Also not a fan of the schedule not defaulting to a calendar view.
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