Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Dilltree Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was able to follow from the start. I got a notification when she started and every time she crossed a sensor. It gave predictions and also had a map showing where she was along the race course. I wish all races had this for us spectators.
I was able to watch my friend’s race from Germany. It was so nice feeling like I was with him, cheering him on. It only got stuck once toward the end (didn’t track the last mile and a half) but as soon as he crossed it caught up. I wish there was a live cam of the finish line though.
I was pleasantly surprised by this app. I was expecting something quickly put together that gave only basic information, but that’s not what this app is. There is a ton of information that is accessible to participants or those who may wish to follow you. Split times, location, pictures, it’s all in there. For those who are more security conscious it would be nice if there was an option to request that tracking via the app be disabled. Perhaps this is an option, but I didn’t see it. I really enjoyed getting the app updates on my watch as I ran because it was a truer representation of where I was on the course than my GPS running app because it could use the bib split stations. Very well done, this app really added to the experience in a positive way.
The Official mobile app of the 48th annual Detroit Free Press Marathon Race Weekend, Presented by MSU Federal Credit Union taking place October 17 and...