Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MICHIGAN STATE UNIVERSITY · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Like some others have said, the audio streaming pauses every 10 to 20 seconds, even when I’m connected to my home, high speed Wi-Fi. I don’t live in Michigan anymore so I like to be able to listen to the games but it’s just not possible with this app. I literally have to download the app for our opposing team and listen to the games that way. I have not called support but what a shame that others have found that to be a pointless pursuit. Denying the issue doesn’t mean there isn’t an issue. Do better.
App is barely usable. Every time you navigate away for even the shortest amount of time, it closes out the page and activity you were on and reverts to the main page, which makes it incredibly difficult and error prone to use any of the ticket management functions. It’s as if no one designing the app has ever used it or designed similar app functions. Terrible. An embarrassment to the university.
If you love listening to games 5 seconds at a time with 20 second pauses in between, this app is for you! Every 5 minutes or so it’ll catch back up to real time and then start pausing again. Even better, when you ask for help, the great support people will confirm there is nothing wrong! What’s not to love! In seriousness, I liked it much better when I could pay $4 a year for some stability.
The official Michigan State Athletics app is a must-have for fans headed to campus or following the Spartans from afar. With interactive social media,...