Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗NFL Enterprises LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The NFL states this is how you get in the lottery for Super Bowl tickets. I waited through all of the draft hype. Now, even in June, the app is still showing Pittsburgh draft hype from a month and a half ago. Never could figure out any of the details I was looking for, and even the NFL realizes this app isn’t worth updating with pertinent information.
I’ve tried to create an account for over a hour. No matter how many times you submit your account info the app doesn’t allow you to submit and just loops at the account submission page. Not sure how many one star reviews need to be submitted before the NFL does something. Either the web team doesn’t care or doesn’t have a clue what their doing.
The latest update included details on the Fan Experience schedule but still says you need to register for the individual days with no way to do so either on the app or on the website.
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