Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jasmohan Bajaj · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The test performs fine. But you can’t see aggregated results. There’s a submit button that does nothing. Eventually hunting and pecking around you find out you need to register your email address to submit and if you do that you get an error.
Pretty cool
Fun easy helps a lot
Stroop Test is a test of a users mental speed. A series of runs will be presented to test the users response rate in identifying the color of printed...