Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Kroger Co. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Not only is this app very helpful, it also gives us a chance to save our money, not just on food and taxables but also on gas! This day and age, we have to save as much money as we can. Everything has went up so much and still is and it’s a struggle for a lot of us. This app gives us the ability to do just that. So thank you to Whom ever made this app possible! I wish other businesses would do this also! It’s truly Amazing! 🤩
My wife is disabled and I work 60 plus hours a week. This service helps us get groceries for our home. That’s awesome for us in terms of time and physical limitations. My biggest complaint is they hire really young inexperienced workers. These high school aged shoppers have no idea how gross hunts Spaghetti sauce in a can is in comparison to a named brand Spaghetti s sauce. They also have no idea how to choose cuts of meat or produce. If they’re out of something they are supposed to substitute something in a name brand or a larger size. Problem is they aren’t experienced enough as shoppers to decide what’s better. They don’t usually do shopping for themselves, let alone for a family and it’s not their money so it seems most of the time they don’t care.
Long time ago, it crashed all the time in the store, which made it useless since I couldn’t see my shopping list or coupons. For a while after that, new versions worked fine. It was easy to browse coupons but I always had a hard time getting it to hide coupons from areas I never shop (like baby products). NOW it’s the worst I’ve ever seen. I’m on an iPad mini and the coupon descriptions are barely readable even in landscape mode. As tiny as each one is, it still shows very few on the screen, even a big screen. I can’t imagine using it on a phone. It freezes when I try to filter coupons, and scrolling through the list is incredibly choppy. There are hundreds of coupons and I want to scroll the list quickly without having to open each one to see what it is. More hassle than it’s worth.
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