Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗American Diabetes Association · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Some of my patients have alarmingly poorly controlled diabetes. I'm a youngish family med doc and don't feel super comfortable managing patients whose A1cs just refuse to dip below 12. The nearest endocrinologist is 80 miles away, though, and many of my patients don't trust the system and aren't going to go to anyone but me. Flattering but frustrating. This app gives me really great guidance. So relieved to have a streamlined source of information that ensures I'm giving my patients GDMT. Thanks ADA.
Great information if you can get the app to open. I’ve downloaded multiple times. Iphone user and the app never loads. Very frustrating because the info is great.
The new and improved SoC app is a useful tool for any provider who treats people with diabetes.
The Standards of Care app includes both the full standards of care narrative and interactive tools accessing the most referenced algorithms. A must-ha...