Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Centers For Disease Control and Prevention · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
When choosing for adults recommendations, I can’t seem to get past the statement re: Type 4 (can’t find a way to swipe or close that). When I tap on that statement, I’m redirected to a PDF on the website.
They must have updated the app recently, the previous reviews are outdated. It works great. Able to quickly utilize it while learning the new guidelines. Great for students.
The new recommendations for immunization for pneumonia have caused confusion, particularly in terms of who should receive Prevnar. This is a very useful app which gives vaccine advice when information about the patient is entered. Current recommendations, quick to use.
This is the PneumoRecs VaxAdvisor App created by the Centers for Disease Control and Prevention (CDC) in collaboration with the Georgia Tech Research...