Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Centers For Disease Control and Prevention · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is a great idea for sending information to the CDC so they can track individual reactions to the COVID-19 vaccine. However, as each days progresses, symptoms may or may not change or increase. On day one after receiving the first vaccine one I was feeling fine, my only ailment being some mild nausea that went away after taking a Zolfran tablet. I was able to eat lunch and play with the puppy for a little while. But... that only lasted a couple of hours. About 7-8 hours later the nausea came back with a vengeance and I had some vomiting. I drank some Picot and went to sleep. About two hours later I was on a virtual call with Urgent Care after midnight due to more vomiting. I went to pick up more nausea meds and after taking, lied back down. 20 mins after that, my face is once again in my bedside trash can. Now this morning, I have a low-grade fever, chills, a slight headache, and abdominal cramps. I said all that to say, just because a person may do the initial health check, regardless of how they feel, good, fair or bad, there should be a way to continue to monitor and send their reactions to this vaccine continually. In my opinion, this is the ONLY way the CDC will be able to ACCURATELY monitor one’s symptoms and how long those symptoms do last. PLEASE UPGRADE Thank you
Recently downloaded the app so still in process of forming an opinion but so far I like it. Easy to use and like the function to click on vaccine for more info without having to go to separate page. One feedback/suggestion- please put a link to travel medicine on the main page. I use cdc website a lot for travel Med and initially was disappointed thinking the app didn’t have this info, but it does, just buried and hard to find. Would love to see this brought to the main page.
This app does a great job of simplifying the master chart that can be intimidating and confusing to the lay person. Other reviewers mention erroneous information, I saw none. My guess is they don’t quite understand how and where to start reading the recommendations based on their own health status. If you have NO chronic or acute medical conditions you look at the schedules organized by age, make sure you understand the color key. If you HAVE a chronic or acute medical condition, look at the “Adult Conditions,” or “Contraindications” recommendations FIRST, then use the schedule based on YOUR health status recommendations. The age schedules are written with the assumption there is NO underlying health conditions, so you have to keep that in mind. Suggestions for optimizing the app: -Disclaim upon opening the app, that the age schedules assume a “normal” health status -Instructions on how to use app -Option to customize a health profile that then populates a customized schedule
Quick access from CDC to ACIP-recommended immunization schedules, complete with footnotes. Intended for healthcare professionals recommending and admi...