Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗American Heart Association · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is incredible. Shows the order of operations and explains all for free. One of the only downslopes that I have come across is that some of the things haven’t been updated since sometime around 2013. Other than that, Fabulous!
The Submit button doesn’t accept my classification settings. If I click on it without selecting any options it displays the error message “Please select both options”. So, the button partially works. If I then select both options, it doesn’t clear the error message and doesn’t do anything. If the app can’t get this working, how can I trust everything else works as expected?
Thank goodness! This app is much better now. It looks cleaner and it’s easier to navigate! Thanks for listening!
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