Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Centers For Disease Control and Prevention · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Great for quickly referencing CDC contraceptive guidelines and allowing assessment of multiple medical conditions to aid selection. The app gets updated along with new content regularly even though it says CDC Contraception 2016 at the top of the app.
Great app. Most data hasn’t changed since 2016 but some has.
I love having evidence based information in my pocket. This new 2021 update allows you to choose up to 3 conditions at a time. Thanks CDC!
The U.S. Medical Eligibility Criteria for Contraceptive Use comprises recommendations for the use of specific contraceptive methods by patients who ha...