Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Marine Conservation Science Institute MCSI · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
1) I surf in waters where big sharks hunt 1.) my friend’s kids were in the water at El Capitan when they got out because they saw a fin. The dad told them to get back out there because he was sore it was a dolphin. He had the app and looked just for fun and sure enough Poe Girl the 17 ft shark had pinged in the bay. Everyone got out of the water. A couple weeks later a bit north a guy was killed by a shark. And the same one was in that area 2) cool little animations of where each tagged shark has traveled and each point it registers has its time of year 3) seeing the animation was pretty cool as the shark I was most concerned about makes an incredible journey… but for now has parked it’s 17 ft self near one of my favorite spots 3) would be nice to have all the sharks but that’s not gonna happen. This is Pacific Ocean specific
Ok I love sharks and I think it’s amazing that you can track them. The Good- I love that the profiles and info about that sharks are detailed. The video feature is awesome it’s let’s you see these beautiful creatures and really get a sense of there size etc. The Bad- My notifications are on and everyday I get about a dozen ping notifications. Only problem Is when you click on the motivation it DOESN’T take you to the shark that actually pinged. So there I am looking at a screen with 12 shark fins on it and I’m like ok guess it’s time to play the memory game. Also I live on the east coast at the sharks ping on the west coast. I get that this is probable west coast people who made it, but I would be cool if you guys could also data from sharks all over. Like my other shark tracker. Like I said awesome app but needs work!
First I want to say, Its fantastic what this organization and its people are doing. I wanted to support the app creator and wanted to learn about their lives because it looked like it could potentially could be exciting. However this app is not swimming in that direction. It is basically all static images with no animation, no video, no interviews, no pictures of the sharks being actually tagged by the marine biologist? This is not a 4 dollar app but 99 cents for what it currently is. Overall its map with shark fins on it that show you info about the shark and its location and some other stuff that will frenzy you into lack of interest; for me that was within 4 minutes. I commend the app programmer for doing this but please think of the people that buy it. They want to be excited and be pulled into the oceans and sharks and its people that are part of it.
Welcome to Expedition White Shark, the world’s first app designed to track adult white sharks in real time! To make this possible, scientists at the M...