Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗NAUI Worldwide · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve just return to my dive logs in the app to determine the weights I used last time, which I left in the notes. Now that the dive logs are frozen after being verified by a buddy, I’m unable to see anything more than the first two lines of the notes section, essentially rendering the information useless. This is extremely disappointing and will force me to recalibrate my weights and play the guessing game again. How did this ridiculously obvious issue get past QA functional testing??
While I love NAUI as a diver training organization, this app doesn’t reflect the quality of the organization at all. There was no way for me to access any of my dive training certifications— which is primarily why I wanted the app in the first place, or to locate local events and trainings relevant to me. Only international training and events show up. All I could enter was my name and address. There wasn’t even an area where I could enter my certification numbers for easier lookup and confirmation. I just got the eternal spinning wheel to nowhere.
When I log a dive in the dive log section and go back to check it later information has changed. The start time changes and the dive site field changes as well. Done know what is wrong with the app but it makes the dive log portion unreliable.
Version 4.0 of the NAUI Worldwide ® Mobile App continues to build on the great functionality NAUI divers and dive professionals have come to expect fr...