Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Pacific Whale Foundation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Lots of bad reviews. Not sure if this was an Interns project years ago and has been left for dead since then. Developer reply?
Too hard to put in a sighting or look at sightings near by. For some reason even if you allow the app to track your location while using it, it still says it does not have access to your location. Giving it access all the time is ridiculous. Next allow the user to drop a pin where sighting is. I was on shore and say dolphins swim by but now it looks like they were on shore. Next why do I have to select from a group of only your boats? Allow others like on shore, type in a name, unknown. Hopefully it gets help otherwise do not bother.
We were surrounded by whales on our boat recently, and I tried to put an entry into the app, but there’s too much information that is “required”, it became time consuming, and I decided to not worry about it, because I was missing the whales! It would be nice if there was a “short” form version of the app, for users without all of the technical information, and then an option to include more information, if you choose. I wanted to love this app, especially as a new boat owner, but it’s not as helpful as I’d hoped, and too much to do to use it in the moment.
Log sightings and identify species of commonly sighted whales and dolphins from any location around the world. Whale and Dolphin Tracker provides a pl...