Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The New Republic · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
$10 total for six months digital access was worth a try. But a couple of caveats might be useful to anyone considering it. First, this is one of those sites where you can’t cancel your subscription except by calling customer service, which of course means you’ll have to defend your decision against someone who’ll get in trouble if they let you leave. Second, even as a subscriber to the New York Times, I was kind of appalled at how unabashedly, confrontationally Liberal is their editorial policy. This flavoring will appeal to some of you. But if you’ve got post election PTSD, you may wonder whether their need to offer six months for $10 arises from their not keeping up with trends toward moderation.
The quality and depth of the writing is no surprise, one will enjoy the thoughtful articles. As important for a digital version of a publication is that even with 60+ year old eyes I can comfortably read the magazine on my iPad mini. Too many digital magazines are simply shrunken versions of their paper original, forcing the reader to zoom in on parts of the page as if reading by magnifying glass. Not so the digital version of the New Republic, which is aware of the platform on which it is read, and the the text is alway the right size. This is a keeper.
Very glitzy, lots of confusing choices, links to old outdated articles. Have to search for the current magazine. Too cute for it's own good. Makes a chore out of simply reading the magazine. Adding insult to injury the new "improved" version won't load the magazine. Can't sign in. Customer service says they are having problems, but no acknowledgement on their website. The new design may be nice but the app and website are broken. As another review put it, HELP!!!!! Feb 2 update: can sign into website but not iPad app. Who designed this mess? Feb 9 update. New version still can't sign in with this bug ridden app!!! Feb 16 finally working if you use email address instead of user name on sign in. Getting used to app. Would be better for us seniors if you could enlarge the font-- hopefully will change in next iteration. Amazed that a so-called program guru (Hughes) would allow such a poorly designed app to be released. March 18: Not bad. Smallish unadjustable print. Hard for my elderly eyes. If no change I won't renew. Similar to The New Yorker app--but less readable, for me. Old review from a few years ago. Unfortunately little change still very small fonts almost unreadable.....glad there is a New Republic but wish they'd do something with this app
Since 1914, TNR has been a platform for public-minded thinkers and writers advocating liberal reform in a new industrial age. Today, TNR remains more...
| Name | Price | Type |
|---|---|---|
| 25 Historical Covers | $0.99 | One-time |
| The New Republic for iPad (Monthly) | $2.99 | Monthly |
| TNR for iPad (Current Subscribers) (Monthly) | $2.99 | Monthly |
| August 5, 2013 | $4.99 | One-time |
| June 10, 2013 | $4.99 | One-time |
| April 08, 2013 | $4.99 | One-time |
| February 25, 2013 | $4.99 | One-time |
| May 27, 2013 | $4.99 | One-time |
| TNR for iPad (Current Subscribers) (Annual) | $10.99 | Yearly |
| The New Republic for iPad (Annual) | $34.99 | Yearly |