Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Texas Monthly Magazine · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is the worst iPad app of any of the many other daily and monthly periodicals that I subscribe to and read on my iPad. (My comments here are limited to the TM app, which is horrible, and not TM magazine itself, which is phenomenal.) TM's iPad app requires me to login constantly -- including during the same reading of an article -- in a way that no other app requires me to login. It's not possible to download and read offline. I’m often required to "press and hold" a button to revalidate who I am, just after re-logging in for the umpteenth time. It has no memory -- so every time I pick up the magazine, I have to remember and then find where I left off in an article via a page-by-page turn of the magazine. There's no product feature that allows me jump into the middle of the magazine to the start of a new article -- which means I must turn every page to get to the start of a new article in the middle of the magazine. TM's iPad app is a mindboggling step backward from what its iPad app used to be and massive step away from what other high-end periodicals provide. (Again, we love TM magazine; it's just that we hate TM's iPad edition.)
I stumbled across Texas Monthly because of Steve Earle. He did that cover of Dublin Blues, where it mentions Mad Dog Margaritas at the Chile Parlor Bar. When I googled that, I got the Texanist’s column about Mad Dog Margaritas, and I was hooked. But then I read some stories, very well written , and I was subscribed. I highly recommend it.
I purchased both the digital and actual paper subscription to Texas Monthly. As so many before me have reviewed, the app is horrible and I can’t believe Texas Monthly hasn’t figured out they need to find a different developer for their digital magazine subscriptions or do away with it in its entirety. Due to the number of reviews regarding the App I decided it was best to purchase the paper magazine as well. I have had other digital magazine subscriptions from completely different magazines without any issues at all. If you’re reading these reviews Texas Monthly, please consider getting this resolved so we can have the best of both digital and paper Texas Monthly!
Texas Monthly Magazine has chronicled life in contemporary Texas since 1973, reporting on vital issues such as politics, the environment, industry, an...
| Name | Price | Type |
|---|---|---|
| Texas Monthly | $1.99 | Monthly |
| Texas Monthly June 2013 | $4.99 | One-time |
| Texas Monthly November 2013 | $4.99 | One-time |
| Texas Monthly May 2013 | $4.99 | One-time |
| October 2016 | $4.99 | One-time |
| Texas Monthly May 2015 | $4.99 | One-time |
| Texas Monthly June 2014 | $4.99 | One-time |
| Texas Monthly February 2016 | $4.99 | One-time |
| Texas Monthly April 2013 | $4.99 | One-time |
| Texas Monthly | $19.99 | Yearly |