Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗PMC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve uninstalled multiple times and the app will not fully load.
WWD is an exceptional news source, but the app was clearly designed by a committee. The Home tab is incoherent, the For You tab often forgets who I am, Runway is never updated, Sections is at best a sitemap (groundbreaking) and the Digital Daily is a basically pdf of the print edition. The best use of this app would be as a case study for a design school on how not to do build an app. It’s a tragedy really, the WWD app could easily be the go-to for the industry. Designers: combine Home and FYP into a feed with sticky filter preferences, single column, infinite scroll, no footer, and bury the rest in a burger. An unread signal would babe nice too.
When you click the articles only the first image loads then there are huge gaps between the words where I assume photos are supposed to be- I thought it was just my phone but my friend also found this problem on their phone . The fashion photos won’t enlarge - with the vogue runway app they will- I wish wwd would add this feature to at least their runway and streetwear section. The selection of daily articles and content are very good .
Since 1910, WWD has been the leading business publication covering the fashion and beauty space. Our experienced journalists around the globe provide...
| Name | Price | Type |
|---|---|---|
| Women's Wear Daily Subscription (Monthly) | $19.99 | Monthly |
| Women's Wear Daily Subscription (Annual) | $199.99 | Yearly |