Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Vox Media, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I still subscribe to NY Mag after many years living away from NYC. The content is great, fun, irreverent, and useful. Please make the mobile app iPad-friendly - larger & landscape-compatible. Reading a teensy little rectangle on my nice big screen is frustrating. On the phone, fine. But let us take advantage of bigger screen real estate.
Just downloaded the app a few days ago. So far everything seems fine. I like the clean simple design. No crashes or buggy behavior to report. Much better reading experience compared to the web browser. However, the main reason I finally downloaded the app had to do with saving stories for future reading. Unfortunately, I’m not finding this feature in the app. Very disappointing when compared to other magazine apps such as Vanity Fair and The New Yorker, which both allow you to save stories into a “library” feature. Hoping to see this feature soon in an upcoming version of the app.
So we finally have an iPhone app for the New York magazine which is longgggg overdue and while I am happy that I don’t have to muddy my browser tabs with random articles anymore, there are a few user interface improvements I’d love to see such as the ability to bookmark articles to read later (how is this not a feature????) and the option for a night mode feature — the bright white interface is not appealing at all when I’m in bed. And maybe these features do exist but IF they do then they are not clearly accessible enough for me to not write a review about.
What’s included in the app: - It’s a Pleasure: Our app is the most enjoyable way to read us on your phone — for one thing, there are fewer log-ins. -...