Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Council on Foreign Relations · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The Foreign Affairs Magazine name for this app is an understatement. The content includes everything in the magazine plus a variety of additional articles plus audio (read) versions of many of the articles. New content shows up daily. Most people will likely pick and choose what to read. The app is OK when it works. The organization of the articles is great. It's servicable. You can save articles and read them offline (great for travel). The formatting is pretty easy to read on iPhones and iPads. When it doesn't work... Well I don't know. I had a problem that compleatly disabled everything on my iPad. No articles. No content. Just a blank framework of the app. Though I reached out to support and they were helpful, and though we tried many things, we could not get it to work. Then I broke my iPad, replaced it with a newer model, loaded that up from my backup and everything worked fine. Lesson, if you can't get it to work, get a new iPad.
I love the magazine, but if I could give 2 suggestions for the app it would be the following: - Add a side or top bar that could indicate progress through the text. Sometimes in a long text I feel like I’m almost finishing and I am not even halfway through. Thus, it would help to have a small indicative of progress - allow for users to set larger or smaller fonts. The current font size is fine in general, but still I would like to make it a little larger sometimes. Another nice feature that I would love to see being more explored is the audio stories (ideally all stories in audio), but I understand it takes more time to get it functioning.
Update 2: The “The Latest” section started working again. Also, I appreciate customer support getting back to me. Update: app’s been pretty buggy lately. The “The latest” section doesn’t load. Overall, the app is pretty good and the content is great. It would be really nice if saved articles don’t just save locally. I constantly switch between my devices (iPhone, ipad) and none of my saved articles appear on the other devices. Also, it would be nice if the app had the ability to download articles in the background so it starts up faster and does not do the updating when I launch the app. If I’m mistaken in any of this and the app does, indeed, do those things, then please let me know.
Get award-winning commentary on global news daily with the Foreign Affairs app. Download the Foreign Affairs app to stay up-to-date on the latest i...
| Name | Price | Type |
|---|---|---|
| Masters of International Relations | $8.99 | One-time |
| Foreign Affairs Best of 2013 | $8.99 | One-time |
| Iran and the Bomb | $8.99 | One-time |
| Foreign Affairs Summer Reading | $8.99 | One-time |
| July | $9.99 | One-time |
| September/October 2014 | $9.99 | One-time |
| JAN/FEB 2013 | $9.99 | One-time |
| November/December 2016 | $9.99 | One-time |
| March/April 2016 | $9.99 | One-time |
| Foreign Affairs (Annual) | $39.99 | Yearly |