Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Poetry Foundation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have read poetry for eight decades but in the past ten years I am finally learning poetry thanks to Poetry.I flipped open essays this morning and discovered a delightful discussion of Chaucer that will prompt me to re-explore the Canterbury Tales with much better understanding.Don’t change and never forget most of your support is from silent but very ardent appreciators. Thank you for being.
Excellent, intuitive design. Accessible audio and text. Hold your phone sideways for the correct line breaks. I’m not sure if it’s default night-mode, but the white text on black is really nice. Love the downloadable issues! They’ve perfected the format of monthly publication on a phone. Maybe even nicer than a physical mag! Controversial, but i LOVE the audio recordings of people reading their poems. 10/10 excellent work!
I'm so glad the Poetry Foundation re-vamped this app. The layout of each issue is much better, it allows landscape view on iPhone (hallelujah) and the UI is much improved. However, it still has one same issue that the former had. It is still having difficulty retrieving past purchases through iTunes and not a subscription. It keeps saying it can't connect to iTunes. For those who have purchased many back issues (like me!) that makes the app, and also our historical purchases, way less valuable.
The premier outlet for contemporary voices and poetic legacies, Poetry has been connecting readers with great poetry since 1912.The POETRY Magazine ap...
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