Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Television Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Always loved the app, been highly reliable for some years, but the past year(2020) the watch live has not been perfect, only works maybe 50 percent of the time. Since I work early in the mornings it’s the only way the lifted doesn’t always work, not good in severe weather events o can catch the news and weather live. It’s really aggravating during bad weather events , luckily most of the time I can go the Facebook page and watch then. Don’t see another way to report this, I hope that the right people over the app sees this. The Watch Live is a really important tool for when there’s no TV around during live news broadcasts.
I am a displaced lifetime Memphian but 3 years ago we moved to TX for family reasons I love getting news from Channel 5 because it helps my missing Memphis to know what makes the news there. Keep it up. When people ask me where I am from I have to tell them that I am from Memphis but I live on TX. Memphis is my home.
Been using for 6 years. The weather radar used to be one of my favs. In 2020 the “upgrades” resulted in loss of functionality. The May upgrade also resulted in articles from last year showing up in the feed (“possibility of wintery mix” from Nov 2019 when current date was June 1) and many others. And worst of all, one political pac has bought up the vast majority of advertisement space and it is very unsettling to see the same non-sense over and over and over and over. Uninstalled. (Please note WMC is a great station with great people. Their web app service is terrible)
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