Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hearst Television · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve been using this App for the last ten plus years. I’ve seen it at its best and now it’s no where like it use to be. Many times I’ve clicked on a particular story and the news desk starts talking about general news. The story is never mentioned. Actually this is the FIRST time ever seeing a pop up asking my thoughts of the rating on this app. Let me say this…. This is the FIRST time ever giving any app a one star rating. This is the first time ever finding a way to give feedback on WYFF 4 site. I really hope I’m not writing this information to just a computer instead I hope it gets to a real person that cares about their job and turns this app and news stories into a real app that’s intended to report the news. I’m hoping that I’m contacted about this. Eddie
Many news apps offer a way to make the print larger or at least allow it to go landscape for easier reading. Why has WYFF not done this? The other problem I have with the app is that the radar covers too long a time. When you’re trying to see the direction of storm is taking, we do not have to review the last several hours to figure out what’s about to go on in our area. Lastly as a comment about reporting. I do not think the reporting covers subjects adequately. A lot of information is confusing or completely left out. I can understand that some information about a crime must be kept out for the sake of the investigation, but there are many pertinent points that are completely on addressed, and many of them could be addressed in your articles. I believe you have gotten a little bit better at typographical error‘s and grammar mistakes. Please continue correcting that. You are a news organization and are held to a higher standard.
I have grown from preschool to Social Security with Channel 4. I enjoy this app, but as my eyes age I find I cannot see to read the fine print the app uses. You cannot enlarge it with two fingers and you cannot choose a larger font. For this reason only, I am having to go to different news sources. This saddens me. I cannot believe I am the only one that has this issue.
Take the WYFF News 4 app with you everywhere you go and be the first to know of breaking news happening in Greenville and the surrounding area. Alway...