Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hearst Television · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Your news anchors along with the rest of your staff are very professional, respond to messages and comments, are always nicely dressed and take their responsibilities seriously. But at the same time they display some sense of humor when it is appropriate. I watch many of your news programs daily and the only change I would like to see is a little variation between the topics between 4-5-6 and between 10 and 11.
This app is average and the main problem is when you receive a notification about a particular article in Notification Center and click the notification, the app is merely opened. You are not taken to that specific article. This makes the app much less useful to me. If I click the notification I want to be taken to that article. Most every app that displays something in Notification Center takes you to that particular subject when the app opens. Edit: There have been several app updates since I wrote the review a while ago. The issue has not been fixed. When you click on a push notification you are brought to the main page and not the specific article the push was for. The app is now uninstalled. I can not think of another app where you select the notification and are not directed to the specific article. Bye WESH 2 news.
Used to use this app as my first source of news. Have noticed most of the content is extremely negative with very little positive news. Local news text alerts are horrifying, babies being mailed to death... I had to remove alerts because (although I know bad things unfortunately do happen) I can’t take hearing such horrifying news every single day! I have also given up on streaming news because the ads are so terribly long, by the time the news loads... the spacex rocket has already launched or I have lost interest in trying to see the news and moved onto something else. Please bring back a more user friendly app for your long time viewers who just want relevant news that may affect us in our area!
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