Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Television Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Sometimes they come through prior to the weather as they should, sometimes they come through after the current weather is already happening and sometimes not at all. Overall the radar and forecasts seem very accurate.
I suppose it is the best weather app for Cleveland Ohio, which can be a volatile weather place. It is still beyond me how you can go to bed with a forecast calling for 75% heavy rain in the morning hours only to wake up to maybe 10-15% chance. What is the forecast actually based on? I’m not saying this happens all the time but enough to knock down my rating. And how about adding some freaking color to the depressing hourly and daily pages?? They always have a gray cloudy background no matter what is happening or “forecasted” to happen.
I think Jeff is the #1 meteorologist. He’s lights up the morning. He’s the best you have. There’s a nice young dark haired lady too that I like. Can’t think of her name but she is tiny and married in the last couple years. She wears pretty dresses. Sherry
The WOIO Mobile Weather App includes: * Access to station content specifically for our mobile users * 250 meter radar, the highest resolution a...