Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Local TV LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
There is very little news and a ton of advertising. And if that were not bad enough, the ads are set up so when you are trying to scroll through a story, you can’t help but to touch an ad. Which then causes the web browser to open. You have to click out of that. Make sure you actually close that web page, and then go back to the app. And if you are not paying attention and being careful, it happens all over again. It is just not user friendly. Filled with click baits. If you want to see their news articles, go to the website.
Until Fox news across the country denounces President Trumps role in the D.C. Capital Insurrection with a full throated pull of any support toward the far right, I will not retain the local news apps, or watch the Trump and far right extremist enabling, which Fox has helped foment over the last 4 yrs of the Trump Presidency. Fox helped fuel the fire and lies. They need to come out and say they were wrong and refrain their hosts and journalists from perpetuating the Trump lies that helped insight the far right furry and violence in DC. Stop the lies Fox! Pull your right wing support and let the world know you will not stand for it. Cumulus Media has pulled their funding and directed their stations to not foment these lies. You can and should also.
The Fox2 app really brings late breaking news and weather to your fingertips! Just one tap and all the latest and greatest unfolds before you. Being able to watch live broadcasts is especially helpful when you don’t have access to a television or computer.
News has never been more local than in the palm of your hand. The FOX 2 - St. Louis mobile app brings you all the top stories from our daily broadcast...