Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hearst Television · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I enjoy all the notifications. Most time WBAL is the first to post. It’s not too much for me because I can read it quickly and move on. One if the other notifications I receive won’t go away until I hit the home button, now that’s a pain. I do have an issue with spelling and missing words. Even one story reprinted frm AP was wrong and I had to call
I like this app, for the most part. But the alert notifications are driving me crazy. I have my settings limited to “breaking news” (locally and otherwise) but the notifications that come through are, in large part, completely unnecessary. I absolutely want/need to know about traffic issues, security incidents, and local/city/state/country/worldwide URGENT events and happenings. I do not need to know RIGHT NOW about strange colored grasshoppers in Texas, childhood obesity statistics, and other random human interest stories that you decide to push out for no reason. That’s not “breaking news”. It’s not worth interrupting someone’s job or life to stop and see if there is a problem that needs their immediate attention. If you want to push human interest articles then there should be two levels of “breaking news” options for people to choose. Because I’m about finished rolling my eyes when my phone alerts for the tenth time in a day with unnecessary stories - I’m just going to find a different news app to use.
I like getting news stories and things as notifications, so I can just look at the banner to see if I’m interested. I do that for several news apps. I dislike that this is the only news app that then leaves the little ‘1’ next to the app. The only way to get rid of it is to go into the app and find the specific story, then open it. This happens once or twice a day too and is quite annoying. Others may not be as annoyed by it though. Another thing that would help is some kind of filter by topic. The search function is usually decent at this, but it’s not as great at letting you browse a topic. This is just a potential improvement though.
Take the WBAL-TV 11 News app with you everywhere you go and be the first to know of breaking news happening in Baltimore and the surrounding area. Alw...