Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Blue Cross and Blue Shield of Florida, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app keeps asking me when I go to login if I’m giving permission to continue using the website, but the button to continue is below the screen so I can’t click on it so every time I go to login it keeps asking me this and I’ve answered this a couple of times and it’s nearly impossible for me to get logged in with the way the app is now. I have an iPhone 17 so it doesn’t work anymore. Maybe the app needs to be updated or maybe ask the question once and quit asking it every time I try to login
Despite having Florida blue for 4 years, every single time I try to log in I have to reverify my device can log in through my email or a text (on the very same device I have logged into for those 4 years) Incredibly annoying. Now, and has happened before, when trying to search for providers on the app, nothing works. If you like error messages and jumping through hoops constantly just to use your health insurance, then this is the perfect app for you! This does not nearly deserve as high of a rating as it has. It’s actually criminally obvious from a user for over 4 YEARS this is one of the worst apps I’ve ever tried to interact with. But this is the insurance business model, making people so annoyed to interact with your app they would prefer not to use it. But you waste more money making me call, having to pay for someone to answer my calls. Infuriating me more. Not a smart business move overall. Welcome to insurance, Florida blue is just as toxic and bad as the rest when you trust them with your lives. And I do believe you actually make these obstacles/annoyances on purpose, making you pay for things easily wouldn’t make sense either would it? Awful. Awful. Awful. This app and fake positive reviews are also AWFUL.
This app RARELY to NEVER works anymore. Used to work great but the last year or two it works MAYBE 1 out of 15 log ins. Not sure what they changed but change it back! The app now NEVER saves your log in ID, Face ID approval or even user name which is so frustrating. Everytime it makes you reset your password. Why do you ask me to SAVE PASSWORD & FACE ID if you don’t actually save it?? On top of not being able to log in ever, the app doesn’t load…anything. Just gives me a white page with no information. And no, it’s not my service or wifi or need to restart my phone or re download the app. This has been an ongoing issue for over a year. I just want to pay my bill once a month. Calling their customer service line is just as good 😉 nothing like waiting on hold for 20 minutes while entering in alllll your personal information just to be asked it again when you finally get connected 😁 OH and the app conveniently doesn’t work to do their revolt rewards any longer. That used to be such a great feature and I would waste so much time filling out their stupid quizzes, but it did save me money every single month and now if you waste the time to do any of that, it will never give you the points for it. How can such a giant company with endless resources that has been around forever not have, a good tech company?? crazy how you can always send a reminder when someone’s bill is one day late but other than that literally get nothing right. There’s no possible way that this app is rated a 4.8 when every single review from the last several years is a one star.
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