Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The McClatchy Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
4–final review: The app is mysteriously back to a version that is usable. I say finally because all the difficulties made me realize I don’t really need this paper. When my subscription runs out I’m probably going to call and make sure they cancel it. The app is readable now. Some days the current paper wouldn’t pop up. I don’t know if that part is fixed yet. Only time will tell. 3–After reviewing the app last week and being asked to send screen shots I have yet a new issue and I’m removing a star. Now a google ad pops up on the bottom of the screen. When I try to close it, it asked me to give feedback. When I do I am left with text still covering the paper—“Ad closed by google.” And it’s still a small paper not filling my screen so no joy there. —————2–I had trouble with the app and was told uninstall and reinstall it. Now I have a weird tiny newspaper page in the carpenter of my iPad. Too small to read and I can’t switch pages without going back to the tiny page between EVERY Page. Hope this is fixed soon. It’s almost unusable. —————1–earlier review: This update is great! Two days in a row I have read articles without accidentally going to story mode. This was especially wonderful for the comics. Thank you! Earlier review: The app has improved greatly. Navigation through the paper is much easier.
I often cannot scroll down (swipe up) to view rest of article until I swipe down a little. Similar situation when trying to stretch/expand view. Have to pinch a little first. This is all in main view. I also have an unclearable banner ad at the bottom of screen even though I'm on the paid subscription plan. Deleting app and reinstalling only fixes this for a short while. iPad5, iOS 11.2.1.
I pay for my subscription but still have too look at stupid adds while I'm reading a site that is already cluttered with with non-news items. The site is very hard to navigate and find what your looking for. The articles also cannot be enlarged to offer better reading. Very poor site.
The Wichita Eagle local newspaper app is faster and easier to use. Read or watch daily local news coverage, investigative reporting, national headline...
| Name | Price | Type |
|---|---|---|
| Montly Subscription (Monthly) | $15.99 | Monthly |
| Annual Subscription | $159.99 | Yearly |