Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The McClatchy Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Sometimes the pages freeze, sometimes the next story you click on ends up opening a browser window instead of in the app, so you need to login again on the browser, and then if you close the browser window, yet another link to an article takes you back to the browser window again, then you log into the browser window again. Also, it doesn't remember what text size you chose, probably something to do with the articles opening outside the app in a browser window And the content could be better- not a lot of hard stories, it’s mostly click bait articles, inflammatory opinion pieces and crime porn. They used to have a problem renewing monthly subscriptions - I would always be told my subscription expired every new billing period, but I think they fixed that.
After updating the app it is terrible compared with the old app. Now it takes you to an internet browser filled with useless info. Simply put when I use the app I want to read the paper not have to go to several option to get the paper. Not to mention the app works terrible inside the browser. I can no longer just click on the continued on page to go to the end of story. It doesn’t expand easily either. It want let me move around the page easily either. It is a major disappointment that will make me reconsider keeping the star telegram. I was a home delivery user until the printed paper price got to be so expensive that I went to the e-print form. It was simple then just click on the app, up popped the paper and it downloaded and I could also download it for offline use easily. Now it opens in a browser, once opened it goes to a bunch of useless info, then you have to click on another spot to get paper that doesn’t work to well. JUST TERRIBLE!!
Thanks for making the online version and app available! I get to read my hometown paper even though I’m no longer at home! The app provides all the great coverage of the FWST, and even throws in some news from other McClatchy owned news sources. The app performs well, loading quickly and accurately. My only criticism is that sometimes an ad will extend across the whole screen, and it’s difficult to scroll by it. Other than that, it’s a great mechanism to receive and read the news.
The Fort Worth Star-Telegram local newspaper app is faster and easier to use. Read or watch daily local news coverage, investigative reporting, nation...
| Name | Price | Type |
|---|---|---|
| Montly Subscription (Monthly) | $15.99 | Monthly |
| Annual Subscription | $99.99 | Yearly |
| Annual Subscription | $159.99 | Yearly |