Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gannett · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
While I can get national news from TV and newspapers, Northeast Kansas and Kansas as state level news, the Topeka Capital-Journal is still trying to keep readers informed about news from the capital of Kansas and our favorite sports teams from high school to the pros. If this regional coverage stops, then so will my subscription to the paper.
I’m a proud alumnus of KSU and a subscriber to the online edition of your newspaper primarily to follow my alma mater’s athletic programs in your sports section. Lately it seems that, although KSU is the defending Big XII football champions and went further in the Big Dance than KU did, whoever’s job it is to select stories for your sports section has forgotten those facts. Every time I read the sports section KU stories outnumber KSU stories by a wide margin. You might want to look into a more balanced approach to your story selection, as I’m not the only KSU alum/fan who reads your paper.
When I want to know specifically what’s happening in Kansas, CJONLINE is the place to go. Even if you don’t subscribe right away, you can still get the gist from their headlines. And it’s inexpensive to subscribe! They even let you read a few articles per month for free. Especially useful for news about Topeka, and state government.
From critically acclaimed storytelling to powerful photography to engaging videos — the Topeka Capital-Journal app delivers the local news that matter...
| Name | Price | Type |
|---|---|---|
| Monthly Digital Rate | $14.99 | Monthly |
| Monthly Digital Rate | $14.99 | Monthly |
| Subscription (Monthly) | $16.99 | Monthly |
| Capital-Journal annual | $69.99 | Yearly |