Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Wichita State University · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I appreciate having the app to listen to while I work. There are semi frequent glitches where the app seems to be offline or not working. And, the “ads” that run when the app is first opened and must be skipped before programming can play is cumbersome and annoying.
Extremely convenient, allows me to get the national AND local news programs I would otherwise miss if I wasn’t driving/in the car. Easy to use and navigate.
I’m a busy guy so I sometimes only catch part of a show or, worse yet, half of an interview. This app makes it easy for me to go back and fill in the gaps. I also love the fact that I can now listen to KMUW in my car even when I’m driving outside of KMUW’s broadcast coverage area.
The KMUW Public Radio App: The KMUW Public Radio App allows you to listen to KMUW, pause and rewind the live audio, and view the program schedule fo...