Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hues Games · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I think the game is pretty fun and interesting, I have a few suggestions for improvements though. 1: the 10$ price tag for the full game is pretty steep and there’s no clarification of what buying the full means (i.e what changes and what am I unlocking by buying it) 2: the tutorial is lacking in several areas and it doesn’t explain much about progression past the first few levels. Am I aiming for something or dying in year 3 and just repeating infinitely? 3: trading cards is a nightmare, you can’t swipe through the deck without selecting half a dozen cards, then on the way back to deselect you are selecting another 4 cards. This is mitigated by the tiny scroll bar (I’m on a 10.9” iPad Air and it’s still tough to not select cards while using the scroll wheel 4: in year 2 you start with 2 lives (even when you get bonus lives from year one) and they are bugged, if you die in year 2 you will just die. No second chances, do not pass go, do not collect 200$ All in all it’s a promising game if given some more work and hopefully reducing the price to something a little more standard for mobile games
Haven’t purchased the full game yet, but would like to see an option to have PvP. From what I can tell the full game just allows the option to use a wider variety of decks and maybe a new campaign? The adds don’t bother me and since I haven’t completed the game with the all the decks from the first group I haven’t seen the need to purchase the others just yet. That being said, if there was a way I could take my deck and battle against a friend or another random person I would purchase the full game. There’s a lot of potential but it’s not perfect. 4/5
I was playing a game had to close it to get back to work and when I opened it later it asked to confirm surrender. Not my intention. Also when I beat year one my “piggy bank”/lives say two but really it’s zero. Swiping through deck to trade cards is difficult. To slide left or right to see the whole deck I inadvertently select a card that I don’t want to trade. Either have a “safe zone” where I can swipe or have make it smart to not select a card when I swipe but only when I press. Or have a check box… I like the idea it is pretty fun but I am sad that my awesome deck that I had surrendered before I could finish playing. Seems like the trade thing just got fixed!
*Recommended for iPad 5 (2017), iPad Air 2, and everything newer* Urban Cards is a deck-building roguelike where earning money is the key to staying...
| Name | Price | Type |
|---|---|---|
| Akibara Faction | $2.99 | One-time |
| Gastown Faction | $2.99 | One-time |
| Beach Faction | $2.99 | One-time |
| Christmas Faction | $2.99 | One-time |
| Full Game | $9.99 | One-time |