Waddle Wars: Roguelike Defense

Cozy Labs · iOS

Waddle Wars: Roguelike Defense

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

Waddle Wars: Roguelike Defense screenshot 1Waddle Wars: Roguelike Defense screenshot 2Waddle Wars: Roguelike Defense screenshot 3Waddle Wars: Roguelike Defense screenshot 4Waddle Wars: Roguelike Defense screenshot 5Waddle Wars: Roguelike Defense screenshot 6Waddle Wars: Roguelike Defense screenshot 7Waddle Wars: Roguelike Defense screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Waddle Wars: Roguelike Defense Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
4.5 (108)

Rating Distribution

4.5
★★★★★
108 reviews
5
4%
4
3%
3
6%
2
11%
1
77%

Top Countries

🇺🇸 US🇨🇦 CA🇬🇧 GB
Reviews (3)
★★★☆☆Nickesname11/28/2023
Almost good

While the rest of the game is perfectly fine half of the upgrades and abilities will only say part of what they actually do as well as some just don’t tell you the chances of their abilities happening if it’s a card that says something like candies can knock out enemies in one hit. For both complaints just adding the ability to flip the card around and the rest of the information being on the back or something similar would be incredibly helpful because some cards have downsides you have to consider before taking them or else your run is ruined or at the least too much of a hassle to want to continue

★★★★★mr blare10/24/2023
Gud game

I love developing a new strategy for every run. It is so much fun and it is very cute. A few notes tho. 1 the heroes are all the same. It would be more fun if you had different types of hero’s with different starting abilities. Besides that some of the upgrades feel the same. Like miner and the one where you get tokens for defeats. And also chiller and water gun guy really boils down to the same thing, water. But still 5 stars very addictive

★★★★★Axvkgs9/19/2023
Fun game with lots of potential

This game is super simple but fun! I can see this going lots of places. One suggestion could be another section where it’s progressive from game to game. The further you go in the game the more coins you have to upgrade things in between the next one. You can keep the current game style as a “who can get the highest score” but create that separate game mode for progression. (I wouldn’t play this game a lot if I didn’t have something to work towards besides a high score)

Version History (11)
2.6.32/25/2026
2.6.21/4/2026
2.612/22/2025
2.512/10/2025
2.411/19/2025
2.311/10/2025
2.211/6/2025
2.110/23/2025
2.010/17/2025
1.110/3/2023
Available In (115 Countries)
🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇭 BH🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇾 CY🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇹 MT🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇷🇸 RS🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇰🇭 KH🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW🇨🇳 China
Supported Languages (1)
English
App Details

Get ready for a cozy adventure in "Waddle Wars" by Cozy Labs! Play as the hero penguin in a unique blend of tower defense and roguelike gameplay as yo...

iOS App ID
6448682619
Content Rating
9+
Min OS
13.0
Size
223.1 MB
In-App Purchases
Yes
Publisher
Cozy Labs
US

In-App Purchases (6)

NamePriceType
80 Pebbles$0.99One-time
Speed Up$2.99One-time
Stones Boost$2.99One-time
500 Pebbles$4.99One-time
1200 Pebbles$9.99One-time
2500 Pebbles$19.99One-time