Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ECO. Modern Essential Oils · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I had purchased the kids 6 pack set for my daughter when she was in hospital undergoing chemotherapy. I can’t express how much these oils helped her when she felt sick and nauseous. Many of the doctors and nurses would often ask what she was using and I would explain how the essential oils (even just smelling them straight from the bottle) helped her work through a wave of nausea. She is now in remission but still loves her essential oils! I purchased the mini portable diffusers(3!) and two large diffusers, plus a variety of value pack essential oils and blends. I can’t tell you how much i enjoy your products!
While the app is easy to use, the search bar is useless as anything you search for is not shown and random products are shown instead. For example, when i searched for the “immune support blend” (which is exactly what it’s called) it showed a bunch of random pure essential oils, not even blends let alone the product I searched for which doesn’t even appear anywhere on the page despite being able to find it when browsing all the products (and yes it is in stock). This has happened with almost all the products I’ve searched for. There’s no point in a search function if it won’t even bring up what I’m searching and it makes it impossible to quickly find and add things to the cart. If you can fix this issue I would easily give the app 5 stars as the products are amazing and the rest of the app is easy to use.
This app is very easy to use. It’s very user friendly especially when you want to buy some essential oils on the go. I love how it has the daily diffuser blend so you can trial some new combos you may never have tried before. Only things I would like to see for the blends is to have the ‘simple’ name of oils under the ingredients not just the botanical name and when you search for something eg lemon for that to be the first one that comes up not basil for example. Otherwise besides those two points it’s such a great app.
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