Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗BEST & LESS PTY LIMITED · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was so excited to see you have an app! Unfortunately I cannot get past the store selector page. I had to skip that in order to get to the actual store. Hopefully you can fix that and I will change my review!!
This app needs many improvements for it to be user friendly. Half the time the app won’t even open with only a blank white screen appearing when you try to open the app. If there’s a miracle and the app opens properly, you can’t add any items to your cart for purchase, it’s constantly thinking with no action. The developers need to apply some serious attention and fixes/updates to the app, as it really lets the brand down when other similar store’s apps work great. You’re losing sales and customers because of this.
Features not working: Tapping size guide in kids clothes Filtering sizes in babies clothes - will filter to show clothes that would have a particular size, but it will not filter out what is out of stock in a particular size so the filter for size is useless. Eg selecting size filter for 6-12mths, shows all stock 6-12mths whether its in stock or not, and you tap on an item to find it’s out of stock. You tap back and the listing of products scrambles so you don’t know what you have seen and what you haven’t. It should take up back to where you were in the list.
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