Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Country Road · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I find I’m not that interested in the designs anymore. When I do find something I want it’s “find in store”. The system doesnt tell you which store and you can’t order it online. Really doesn’t work for the consumer. I tend to shop elsewhere now. Pretty disappointed in the direction Witchery has gone these last few years.
Love the barcode scanner to scan stuff in store to save on my wishlist to buy for later
Searching and going back is great but the cart doesn’t sync to the website. You can’t see all the details on the reviews, particularly sizing info which I always read when shopping online, so had to go back to website to do that. Then when I tried to check out using PayPal it wouldn’t complete and the wheel just kept spinning. Tried about 6 times over a 3 hour period so ended up using the website and checked out fine.
YOUR SHORTCUT TO STYLE. Inspired by local and international runways, the Witchery App brings the latest in women’s fashion straight to your device. A...