Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Country Road · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
After a few glitches with Wish List and log outs, seems these have been patched and the latest updates are appreciated. Best thing is being able to see ALL of my purchases online and in store with the itemised breakdown of product, price, return, etc.. Is also great to be able click direct from item in Cart or Wishlist, if wanting to view the original listing again. App has come along way in little upgrades from 6 months ago. Devs: One thing that does seem to be still having an issue is; rewards earned in store are not reflecting in reward view with expiry date. Totally value is listed, but no idea what date when it expires. Seems only rewards earned via online purchases are showing.
Loving that CR have this app but you should be able to click on items in the cart for more info. Once they’re there, they don’t link back to the listing. Otherwise, really great app.
Hey team it would be awesome if you could make it so you can click on the product from the wish list to view it. When I scroll I favourite things and then when I’m finished scrolling I go to my wish list and click on the products to look at them in more detail to decide whether I like them or not. Loving having an app though for CR!
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