Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Santosh Varughese · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I just got this app but I can already tell it’s going to be a lifesaver. The only thing is I also have a wheat allergy and I can’t select that as an option. Thanks!!
I love the idea of this app. As the mom of a young child with a life threatening peanut allergy, it’s daunting to eat food from outside our home. In its current state, my biggest concern with the app is that if a restaurant has not yet provided an ingredient list, it presents as safe (for example, Cold Stone Creamery currently shows the safe icon and even when I look at something with peanut in the name, it displays the safe icon). I’d recommend defaulting to a caution icon if ingredients aren’t provided. Additionally, it would be helpful to have information on risk of cross-contamination and the date of the last update (menus change frequently and if the information is from January of 2021 and it’s now end of 2022, there has probably been a menu update or two). Unfortunately, I just don’t feel that I can trust this app for guidance on safe dining. I still have to do just as much research as I did before using the app.
I have had many sensitivities for the majority of my life, and Allergy Smart has haloed me make sure I only eat the foods that won’t leave me vomiting or in pain on the toilet! With Allergy Smart, I’ve been able to gain more confidence with going out to eat with my friends, no more scanning menus and making phone calls days in advance! Grocery shopping is a breeze now that I can simply and easily get a yes no answer to the problem of checking what’s safe, and I’ve been able to branch out so much more with my options!
AllergySmart is a free food scanner and restaurant finder that helps you discover allergy-free foods at restaurants and grocery stores. KEY FEATURES:...